PSP Seguros needed a modern digital entry point that reflected their reliability and extensive service catalog. The challenge was to organize complex insurance information into a clean, accessible layout that facilitates lead generation and direct contact with advisors.
I developed a corporate landing page focused on clarity and user trust. Using a structured 'grid-based' design, I prioritized easy navigation between different insurance categories—from automotive to life insurance—ensuring a professional aesthetic that aligns with the industry's highest standards.
Corporate Identity & UX
The project for PSP Seguros was centered on creating a 'Confidence-First' interface. I implemented a palette of deep blues and whites to evoke stability and transparency. Every section was strategically placed to guide the user from information to action, incorporating clear calls-to-action for quote requests and personalized assistance, which are vital for conversion in the insurance market.
Technical Performance
Beyond the visual structure, the site was optimized for high performance and fast response times. I focused on a fully responsive architecture to ensure that potential clients can access insurance details and contact forms seamlessly from any device. The final product is a robust, lightweight, and scalable landing page that serves as a professional foundation for the company's digital marketing efforts.
