Zurdo needed to professionalize its frozen meal business by moving away from manual Instagram DMs. The goal was to create a structured digital store that simplifies the ordering process for customers while organizing production for the kitchen.
I developed a custom E-commerce platform focused on conversion and operational speed. The site features an intuitive product catalog and a smart cart system that automatically formats and sends orders directly to the owner's WhatsApp as a structured kitchen command, reducing order errors and processing time.
Strategic Vision
The digital transformation for Zurdo was built on the principle of 'frictionless ordering.' I designed a clean, mobile-first interface that allows customers to browse the frozen meal catalog and build their carts with ease. By understanding the local market's reliance on direct communication, I leveraged WhatsApp as the final transaction layer, bridging the gap between a professional web store and personalized customer service.
Technical Precision & Workflow
Technically, the project focused on frontend agility and message formatting logic. Built with React, the store ensures instant navigation between meal categories. The core innovation lies in the automated command generation: once a customer checks out, the system parses the cart data into a professional order format. This ensures the business receives all necessary details—products, quantities, and delivery info—in a single, organized message, ready for production.
